Guilherme Paulus Touches On His Rise To Prominence

At the age of 24, hotelier and entrepreneur, Guilherme Paulus parlayed a chance meeting with Vicente Cerchiari, into touring empire, resulting in the creation of CVC Brasil and GJP Hotels and Resorts.

Prior to becoming an entrepreneur, he worked as an intern for IBM – a representation of the strong business acumen he’d possessed since a child, and honed during his college years. The rapid growth of CVC Brasil, is a testament of Guilherme Paulus’ hard work and determination, as he initially controlled many of the business aspects of the company, while his partner provided the necessary funding. After working with Vicente Cerchiari for four years, he embarked on a solo career, and in 1995, opened the first hotel under the GJP brand. Today, under the leadership of Mr. Paulus, GJP Hotels and Resorts has expanded to 20 locations throughout Brazil, with more than 5,000 employees. Mr. Paulus’ many accomplishments as an innovative leader within the Brazilian touring sector, led him to be named “Entrepreneur of the Year” in 2017.

Despite his longstanding success, Guilherme Paulus had refused to become jaded, often openly displaying unwavering gratitude in regards to his accomplishments. He believes his ability to express this gratitude, while remaining perpetually optimistic, has been a key factor in his continued success, despite the volatility often associated with entrepreneurship. Although competition within Brazil’s touring industry has remained stiff throughout the years, Mr. Paulus consistently separated himself by implementing a number of innovative approaches. While many of his contemporaries focused on reaching out to an international clientele, he also catered to the local markets. By appealing to local Brazilians, Mr. Paulus was able to create an entirely new market, which has allowed CVC Brasil and GJP Hotels and Resorts, to consistently rank amongst the top businesses within the touring industry. Guilherme Paulus recently sold the majority of his stake in CVC Brasil for an estimated, $750 million, but he still maintains an eight percent share of the company and sits on the Board of Advisors. In the future, he hopes to continue the expansion of GJP Hotels and Resorts into the United States, and other leading countries around the world.