Luiz Carlos Trabuco Cappi has been the CEO at Brazilian banking giant Bradesco since 2009 when he succeeded Márcio Cypriano after a very successful stint with their Insurance division. Trabuco, as he is known in business circles, has served faithfully with the company for over four decades in various capacities. He knows the Bradesco business culture as few others do in accordance with his financial skills and longevity that he has achieved.
Whoever fills the shoes as the CEO at Bradesco has risen to become one of Brazil’s most influential economic figures and Trabuco is no exception. His opinions on important financial matters are followed closely by top business and political figures at the national level. Some of the costliest financial projects are accomplished with financing by Bradesco and the expertise of Trabuco and other top executives.
The service of Luiz Carlos Trabuco Cappi with Bradesco began in 1969 when he started as a clerk in his hometown of Marília. This happens to be the location of their founding in 1943 by legendary financial figure Amador Aguiar. Trabuco served as a clerk for two years and he gained an important range of experience on the front lines of the business. He observed and participated in customer service firsthand which would serve him well in more responsible positions.
The University of São Paulo is where Luiz Carlos Trabuco Cappi received his higher education and he graduated from the Faculty of Philosophy, Science, and Letters which was a rarity for top financial figures. Most of them pursue degrees in business or finance to attain the level that Trabuco has. However, his academic success prepared him to absorb sophisticated financial concepts that have taken him and Bradesco to a high level of achievement.
The Marketing division of Bradesco is where Trabuco began to show his innovation and skills when he implemented a far-reaching change to their efforts. He opened up relations with the Brazilian financial media and for the first time, Bradesco utilized publicity in their normal business operations. This increased their brand awareness in the nation and led to a more transparent atmosphere among the public. Trabuco in his role demonstrated a thorough understanding of the modern demands of business.
A corporate university is another innovation put forth by Trabuco when he was appointed as Bradesco’s CEO. This has led to an increase in the leadership ranks of the company and it continues their tradition of continuity and renewal. Trabuco and other top executives were able to determine those employees who showed great potential for high-ranking positions. They were given promotions and a greater voice in the company in a ceremony at the company’s Noble Hall. Each participant was required to speak publicly about plans and strategies in going forward.
Luiz Carlos Trabuco Cappi completed his rise to prominence at Bradesco with his outstanding performance as the head of the Insurance division from 2003-2009. This solidified his ranking as a top executive and a strong candidate for the CEO position. The earnings and revenues of the Insurance division increased substantially under his leadership and the company’s bottom line profits were markedly improved. He was named twice as the Insurance Personality of the Year in light of this performance.
The acquisition of the Brazilian branch of HSBC was a real milestone in the career of Trabuco. This incredible deal puts Bradesco back in the running for market leadership in private banking. With one bold stroke, they gained the equivalent of six years worth of organic growth. Consequently, Trabuco was named as the Entrepreneur of the Year in Finance by Istoe Money.
Luiz Carlos Trabuco Cappi continues his dedicated leadership of Bradesco and provides a steady, talented hand in so doing.