In Brazil, very few organizations have dared to swim into the real estate business and lived to give their success story. However, one company, in particular, JHSF Participacoes has managed to overcome the test of time. The company capitalizes in shopping malls, hotels, and airports. The company’s humble beginnings stretch to 1972 in Sao Paulo Brazil.
JHSF founders were Fabio and Jose Roberto Auriemo brothers. After prosperous years under its belt, the organization was split into two in 1990, with Fabio tasked in market’s operations while Jose Roberto headed the other company.
The organization has expanded its horizons beyond Brazil, some in the United States and others in Uruguay. In America, the group gains its recognition for the 815 avenues, New York building and the Punta Del Este in Uruguay. Currently, JHSF is planning on adding seven duplex apartments in New York; the new complex will be an alternative for other luxurious building. The building will be more aesthetic and offer spacious living. A decade ago the organization built the Cidade Jardim complex which aside from having a shopping mall also has residential towers and three more towers that make the Jardim corporate center.
The Brazilian company has four main malls; Shopping Cidade Jardim (São Paulo), Catarina Fashion Outlet (São Roque), Shopping Bela Vista (Salvador) and Shopping Ponta Negra (Manaus), and one in development: Cidade Jardim Shops, a neighborhood of Jardins (São Paulo). A year ago the company agreed to purchase Grupo Fasano and the rights to the brand name. The hotel consists of 13 restaurants.
Mr. Jose Auriemo thee current chief executive, and chairman of JHSF has led the company to success. He has been in charge of the company’s goals towards office building, hotels, and development of the groups’ retail portfolio. In Mr. Neto leadership, the team came up with its first venture in local partnering with Hermes, Pucci, and Jimmy Choo thus opening a luxury brand of JHSF shopping complex.
In 2012 JHSF launched Valentino and R.E.D, stores in Brazil by partnering with Valentino. Mr. Neto attended Fundacao Armando Alvares Penteado (FAAP) University in Sao Paulo. He joined JHSF in 1993, establishing the service department where he created a parking space for the management. Neto success in the administration gave him the platform to develop the group’s first shopping endeavor at Santa Cruz.