The Chairman of PodcastOne, Mr. Norman Pattiz has announced the results of the long-awaited Network’s Brand Lift Studies, a first pre-and-post campaign of its kind targeting podcast advertisers. According to PRNewswire, the study conducted by Edison Research in the first half of 2016 showed an exponential rise in the podcast media elements of awareness, perception and predilection to buy. The study involved 5 well-known national consumer brands analyzed across 5 different product and service categories.
Based on the cumulative results, the study showed that more than 60 percent of listeners mentioned specific grocery brand post campaign against 53 percent who noted the same in the pre-study. In the unaided product awareness category, there was a notable increase from the pre-study figures compared to the post-study figures, a difference of 47 percent in the financial services product.
The difference in the automobile aftermarket product and lawn & garden product was 37 percent and 24 percent respectively.
During the post-study, a 1/3 of respondents posted very favorable views regarding the automobile aftermarket product. The figure was much higher compared to 18 percent that was recorded in the pre-study. The study also established that 22 percent of the respondents were likely to use lawn & garden product compared to 16 percent in the pre-study.
Lastly, there was a notable 60 percent increase in the number of respondent’s with awareness of a specific campaign message targeting automobile aftermarket product compared to those in the pre-study.
About Norman Pattiz
Norman Pattiz or Norm as he is popularly known is a revered broadcasting entrepreneur, best known as the founder of Podcast One and Westwood One Inc. According to Bloomberg, Norman established Westwood One in 1976. His vast experience in the media has seen him serve as the President of Broadcast Education Association and appointment as a member of the Broadcasting Board of Governor (BBG) by President George Bush. During his tenure at BCG, he was the brain behind BBG 24/7 music and Alhurra-TV. Learn more about Norman Pattiz: https://www.discogs.com/artist/3710509-Norman-Pattiz
Alhurra is a popular Arabic satellite TV targeting Middle East listeners. Norman is currently serving as Chairman of Board of Governor at Los Alamos National Laboratory and the Chairman and Board Member of the Lawrence Livermore Laboratories, which is operated by the LLNS.
According to Forbes, in recognition of his media promotion efforts, DASHConference.com reveals that Norman Pattiz was inducted into the National Radio Hall of Fame and honored by the Library of American Broadcasting with a Giants of Broadcasting Award.