Adam Goldenberg began his working career while still a teenager. He sold his business Gamers Alliance at the age of 15. At the age of 20 he became the youngest Chief Operating Officer of Intermix. It was at Intermix that Adam and Don Ressler met. In 2006 they began their own eCommerce business dealing with beauty products. While Don handles the fashion trends; Adam handles the tech and eCommerce side. Adam Goldenberg has experience in Internet marketing, product development and management. As their businesses grew, JustFab Inc. became the parent company to several other fashion brands including: JustFab, Fabletics, ShoeDazzle,FL2 and Fabkids. Their business uses a membership model on Crunchbase that guarantees a personalized shopping experience. This membership allows customers to opt out each month, but it also helps to retain customer loyalty.
Adam Goldenberg believes that the dinosaur companies, companies that are mostly or only brick and mortar are losing business. Whereas eCommerce is an opportunity to provide great customer service and a great product at a much better cost. eCommerce has seen a large growth in the past ten years. It is important that an eCommerce business can provide a great product, have 24-hour customer service and free shipping at http://www.techstyle.com/techstyle-ceo-adam-goldenberg-talking-name-change-on-cnbc/. About fifty percent of fashion shopping is being done online today. That leaves another fifty-percent going to brick and mortar businesses, which is why JustFab has begun to slowly open some brick and mortar stores. They feel like they are offering great styles and products, so they want some of that other fifty-percent of sales.
Kate Hudson joined Adam Goldenberg and Don Ressler, bringing Fabletics with her. Kate Hudson is the daughter of Goldie Hawn and Bill Hudson. She is an Oscar-nominated actress along with being a mom and author. Fabletics is based in Los Angeles. She had the idea to make quality active wear and to offer it at a reasonable price on businessoffashion.com. She felt you shouldn’t have to pay lots to be comfortable. Fabletics offers a Flexible VIP membership to online shoppers which gives them special discounts and earns points toward free merchandise. Fabletics like JustFab has gone global with brick and mortar stores along with their online business.