Revealing the Strategies that Propelled a Small Startup to a Multi-million Dollar Business

Fast Company picked the brains of EOS founders to discover what strategies they utilized to grow their business from the ground up. EOS was founded by Jonathan Teller and Sanjiv Mehra. Teller had prior experience in startups and Mehra in the consumer goods industry. Their unique backgrounds equipped the founding with the knowledge needed to succeed in growing EOS lip balm.

Teller and Mehra specifically chose to venture into the lip balm market because of the opportunity they saw. The team understood that marketing a new and exciting product into an industry that had remained quite monotonous could yield excellent returns. What had been accepted as a unisex tool for decades, EOS decided to dedicate to women. They completely rethought the old, cylindrical design of traditional lip balm and replaced it with their trademark orb shape. This provided women with an appealing and enjoyable experience.

To market their new product, EOS approached several vendors and stores such as Walgreens, WalMart and more. Their first successful purchase came from an interested vendor at Walgreens. After EOS lip balm soared off of the shelves, several online stores like eBay became interested. Instead of outsourcing, EOS established their own manufacturing facility to ensure the quality of their products. This option also allows EOS to cut significant costs as the whole process is entirely automated.

Despite being a new company, EOS quickly became the most active advertisers in the lip balm industry. Their new lip balm was featured in countless magazines and television ads. EOS also took extra strides to get their product featured in music videos with celebrities by the likes of Britney Spears and Miley Cyrus. EOS ( strategically catered their advertisements to the millennial generation. These efforts helped propel EOS to sell 1 million units per week. This once small startup has now grown into a $250 million company.


Talk Fusion: The People’s Choice

When a company can appeal to both the people out there and media giants like the Technology Marketing Corporation (, they are doing something right, for sure. When it comes to the people, they are outspoken and that is meant in a good way. After all, freedom of speech is important and people should feel comfortable expressing how they feel without any worries or any fears about it. Of course, it is always great when it is respectful and well thought out and that is how all of the reviews are for Talk Fusion, which is a video communications provider. They excel in this area with groundbreaking video chat, video newsletters, video emails, and video conferences.


When it comes to the media giant that was spoken about earlier, they look at the best products that are out there and they look for ones that are looking to improve and expand in various ways. If a product is just staying the same and not making any improvements, it still might be a good company, but it is not a great company. By winning the the 2016 Communications Solutions Products of the Year Award, they have proven to be a great company. That is a big difference. If people are going to get involved in a community or be invested in it, they have to know it is the right company. In many cases, people have quit their jobs to use Talk Fusion and all of the services it provides.


It has allowed them a whole new way of life and a whole new way of thinking of their situation. In the past, they might have thought there was no way out and they were stuck. Now, they are realizing they have options and those are a wonderful thing to have. No one wants to feel like they only have one choice on the menu. They want multiple choices. When someone has multiple choices, the world is their oyster, as they say.


They are in control of their lives once again and they can start a brand new career. As they say, it is never too late in life to start over and get a fresh start on things. Life gives second chances.


The real estate industry in the US has been evolving almost quarterly now, bringing new developments, styles, and architecture all together to create unique households. The industry’s growth has seen the need for subsidiary businesses to start, one being brokerage firms that have played an important impact in the industry. Such a brokerage firm is Town Residential. Based in Manhattan and also named one of the city’s Top 50 places to work in, the company was established six years back by a top real estate developer and licensed attorney Andrew Heiberger and other experienced dynamic associates.

The real estate firm is of luxurious purposes and due to the founder’s experience in real estate, in 2011, it was ranked one of the top 10 largest brokerages in Manhattan, with just one year after incorporation. Well, the founder is quite an influential figure in the real estate arena, being a board governor and member of the Real estate Board of New York. He also serves as the company’s chief executive officer and co-chairman. The company is working together with a partner, Thor Equities, owned by Joseph Sitt. This partner also serves as the landlord and real estate development firm. In part of its expansion on 2013, the firm merged with Thomas & Ingram to boost its sales.

The privately held company has between 200 and 500 employees who all strive to become a paramount part of the New York real estate landscape. As said earlier, the founders are well experienced in luxurious real estate selling, rentals and marketing not forgetting business principles that are essential in the industry.

The company boasts of applying not very complex ways of ensuring that value in luxurious estates is achieved. They also state that their dedication to new developments in the industry is healthy and trying to provide their customers with clear information, guidance and expert consultations in real estate properties. They are proud of working with customers of all real estate business levels, offering innovative ideas all in one.

Clients who are interested in real estates can find efficiency in Town residential while finding their spaces. The company has incorporated technology in their work, in that you can browse on and find a broad range of properties, both in description and picture form to suit your needs.

Well, with all that said about the company, we can be rest assured to visit the company’s friendly-to-use website and experience the wide range of professionalism in the real estate sector. In social media platforms, new customers can check them on their Instagram and Twitter pages where they offer Q&A forums for its clients. Its employees will be happy to assist.

Handy’s Invaluable Service Reaches the Millions

Handy is a home cleaning service that is designed for people who do not want to have to clean their own home or who simply do not have the time. The Handy company does not actually clean homes for people, but it does connect them with others who are able to clean the home for them. This means that the service is, essentially, a middleman and they can provide their clients with both services and secondary clients for the ones who provide their services. Handy has worked so hard to be successful and it has paid off.

When people sign up to offer their services on Handy, they are expected to fill out all of the information that is required to offer their services. The website asks them for location, services offered and a few other details. Handy is also able to provide background checks so that they can guarantee the services to clients. While Handy works with the people who are a part of offering services, they do not guarantee the service- only that the person who is performing it has had a background check done by Handy and what was a result of the background check done by them.

Homeowners can be sure that they are getting a high-quality house cleaner when they work with Handy. This is because of everything that the site does. The convenience factor also plays a big role because people do not have to spend hours perusing different sites and getting recommendations from friends and family. All they have to do is visit the site to find out exactly what they need to about the people who are cleaning their homes. This allows them to save time and, hopefully, save money on the housecleaning services that they need for their home. reveals that it is clear that Handy is doing something right. While they have not been in business for a very long time, they have been very successful. The service is now able to boast that they have had one million bookings per week. They plan to continue to focus mostly on the housecleaning aspect of things for homeowners but they are also planning to use their past success to branch out into other areas of home services like maintenance and even some professional services. The site is going to continue to grow and get bigger from where they first began with the house cleaning services they offered.