Fabletics: Dedicated to breast cancer awareness

Breast cancer is when abnormal cells begin to invade the tissue. These cells develop a tumor that causes a lump in the tissue. It is important to note that not all lumps are cancerous. While most cancers begin in the nipple and the glands that make the breast milk, a small number can develop in other parts of the breast tissue. This explains why breast cancer not only affects women but also men. October is breast cancer awareness month. Kate Hudson continues to recognize the importance of breast cancer awareness.

Kate Hudson is the co-founder of Fabletics. Launched in 2013, Fabletics was created to provide stylish high quality fitness gear that was affordable. Since its launch, Fabletics has been dedicated to providing active wear for women of all shapes and sizes. The product line designs outfits that are stylish and practical accommodating all lifestyles. They offer high quality active wear for both men and women. The Fabletics team has taken their support of breast cancer awareness a step further.

Kate Hudson and the Fabletics team have joined forces with the Council of Fashion Designers of America as the 2016 Ambassador for Fashion Targets Breast Cancer. For over 20 years, this council has been providing women of all nationalities with preventive breast health information. They also provide help to women that have been diagnosed and need access to quality health care. Fabletics has launched a limited edition pink seamless active wear collection in support of breast cancer awareness. Unlike the traditional breast cancer awareness pink, this collection is a darker shade of pink with a magenta hue. Kate says that this color change was inspired because she wanted “to create something wearable and not just a fundraising tool.” The proceeds will benefit the Council of Fashion Designers of America Fashion Targets Breast Cancer initiative.

Learn more about Fabletics: http://www.adweek.com/news/advertising-branding/kate-hudson-makes-her-new-fabletics-spot-feel-youre-scrolling-through-her-instagram-feed-172709

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