Whitney Wolfe has been doing her thing when it comes to creating change in the dating app world. Everyone that has been able to utilize Bumble will see that Whitney Wolfe looks at the world much differently.
She could have chosen the same route that other dating app entrepreneurs chose, but she knew that she wanted to do something with her company that had not been done before. She did not want to engage in a type of complacency that has plagued the dating app industry for so long.
What Whitney Wolfe wanted to do was create a company that could evolve far beyond dating alone. She knew that it would be difficult to do this with Bumble in the beginning because there were already so many other social media avenues out there. The smart thing that she has been able to do is slowly chip away at different aspects of social media to get people interested.
The dating app is where she started, but Bumble has expanded in great ways since Whitney Wolfe has gotten married. As her transition from a single woman to an engaged woman ensued she picked up the pace with making changes to the dating app. As she furthered her journey into couplehood from an engaged woman to a wife she expanded Bumble beyond dating. She would engage people with a component of the app that allows them to consider the possibility of making friends.
One of the best things about Whitney Wolfe and her innovation is that it does not stop. She is the entrepreneur that truly realizes the meaning of innovation. It is not about making one new thing one time and resting on your laurels while the world passes you by. What Whitney Wolfe realized with Bumble is that she had the ability to create a social media app that could blur the lines between dating, networking and simply building friendships. It appears that most of the app developers were so focused on one particular niche. They did not have their mind on drawing in a plethora of different people that had different social needs.
Whitney Wolfe is the smart one that actually considered these things. She became the person that would lead the way when it came to dating app innovation. She would also lead the way when it came to changing the rules of dating with women taking the lead.
Learn More: www.fastcompany.com/person/whitney-wolfe